Instagram continues to evolve, and with its latest feature, Instagram now lets you share posts in stories, creators and brands have a powerful new way to boost engagement and reach. This feature makes it easier than ever to re-share any feed post directly into your Story, giving your audience more ways to interact with your content.
Whether you’re a content creator, business owner, or casual user, this update allows you to spotlight feed content, drive more profile visits, and repurpose older posts in a more interactive format.
📌 Table of Contents
What Is This New Instagram Feature?
How to Share Posts in Stories
Benefits of Sharing Posts in Stories
Creative Ways to Use the Feature
Pro Tips for More Engagement
Conclusion
🔍 What Is This New Instagram Feature?
The phrase “Instagram now lets you share posts in stories” is more than just a headline—it’s a significant move toward increased user interaction. Instead of taking screenshots or manually reposting, users can now use the native “Add to Story” feature to highlight any post from the main feed.
This feature is part of Instagram’s strategy to support creators and brands by making it easier to distribute content and increase reach through Stories, which are currently prioritized in the platform’s algorithm.
📲 How to Share Posts in Stories
Using this new feature is simple and seamless:
Go to any feed post (your own or someone else’s).
Tap the paper plane icon below the post.
Select “Add post to your story.”
Customize it using stickers, GIFs, music, or text.
Post it to your Story as you normally would.
The shared post will appear as a tappable sticker that leads directly to the original post—boosting traffic and engagement.
🚀 Benefits of Sharing Posts in Stories
Instagram Stories have higher visibility than regular posts, often appearing first in users’ feeds. Here’s how you benefit when Instagram now lets you share posts in stories:
Increased reach: Your followers who missed your feed post may catch it in Stories.
More engagement: Taps on Stories often lead to more profile visits and comments.
Repurposing content: Older posts can be brought back into circulation with ease.
Brand exposure: Collaborations or shoutouts can now be shared with just one tap.
This feature simplifies how creators and businesses build momentum around their content.
🎨 Creative Ways to Use This Feature
Here are some engaging ways to make the most of this new feature:
| Strategy | Description |
|---|---|
| Announce new posts | Instantly notify your audience about new feed uploads. |
| Showcase testimonials | Re-share user comments or client feedback. |
| Promote giveaways | Share giveaway posts with deadlines using countdown stickers. |
| Drive affiliate sales | Use your Story to highlight product posts and track conversions. |
If you’re already using Instagram Reels, pairing shared posts in Stories with Reels promotion can double your visibility.
📈 Pro Tips to Maximize Engagement
To truly make this feature work for you:
Use engaging call-to-actions like “Tap to learn more” or “Check this out!”
Design custom Story backgrounds to match your brand identity.
Use Story insights to track performance and adjust your strategy.
Combine with polls, questions, or emojis to encourage interaction.
Share during peak engagement hours (like 11AM–1PM and 6PM–9PM).
🖼️ Image Suggestion
You can use a high-quality smartphone image showing an Instagram interface with the Story share screen open.
Alt Text: Smartphone showing how to share an Instagram post in Stories with tappable sticker preview.
🔗 External DoFollow Source
Instagram explained this feature rollout in an update shared via about.instagram.com confirming new sharing tools.
🔁 Internal Link Suggestion
Want more Instagram growth tips? Read our guide: “How to Earn from Instagram Reels: Step-by-Step Guide for Creators”.
✅ Conclusion
Now that Instagram lets you share posts in stories, you have a simple but powerful tool to boost engagement, visibility, and content circulation. Whether you’re promoting a product, resharing a client testimonial, or highlighting a new collaboration, this feature makes it easier than ever to connect with your audience—and grow your Instagram presence with purpose.